Scaramanga has been working with Excel Civil Enforcement for several years now to develop and implement their marketing, brand and digital strategy.
In the summer of 2019, the team at Excel asked us if we could manage their presence at the IRRV (Institute of Revenues Rating and Valuation) annual conference and exhibition taking place in October 2019. This is by far the most important event in the calendar for civil enforcement companies wanting to connect with revenues managers in local authorities.
At the 2018 IRRV conference we launched the new Excel brand, designed by Scaramanga, so this year we needed to build on that and grow the “wow” factor.
The first part of the brief was to have an attraction on the 6-metre square stand which would draw visitors in and encourage them to stay and talk to the team.
The main attraction
Our proposal, which was accepted, was to have a vintage VW campervan which had been converted into a mobile bar, supplying beer, prosecco and soft drinks.
We worked with Nathalie Selvon-Bruce from Buttercup Bus, who has a fleet of VW campers, hired out for experiential and corporate events, also providing transportation and licensed bar staff.
We agreed that the van selected (“Billie Bus”) would have a complete vinyl wrap in Excel colours and brand pattern. We also designed the panels for the inside and outside of the roof.
The next part was to present both the Excel and High Court Enforcement Group (HCE Group) brands on the stand in a way which would enhance both brands, but not look overly busy visually.
The space available had two side walls, each 6m long. Excel already had a Curvorama
stand which clips to the walls of a shell scheme, presenting an uninterrupted graphic the length of the wall, which we had designed for them for the 2018 IRRV conference.
So, we designed a similar exhibition stand for HCE Group, which can also be used at other events. We designed the background pattern in such a way that all the panels are fully interchangeable. We also designed pop-up banners for the training part of the business.
We worked out the layout for all the elements of the stand and produced the floorplan – as a 3D model no less!
Merchandise and give-away goody bags
The next part for Scaramanga was the sourcing and design of all the merchandise for the give-away bags. This included branded shopper bags, laser pens, post-it notes pods, umbrellas and reusable coffee cups, as well as updates to the brochures we had previously designed and a new leaflet to launch Excel’s new debtor app.
We also designed and prepared a presentation to go on the large screen on the exhibition stand.
Project managing it all
The final part of the brief was to manage the project, ensuring that everything was where it needed to be in plenty of time. That meant liaison with a large number of suppliers, our client at Excel and the conference organisers, as well as promoting Excel’s attendance via advertising, email marketing and social media, to engage with attendees before the event.
The event went very smoothly and was a great success for the client. But don’t just take our word for it…
“Because the event was so well organised (literally to the smallest detail!) it boosted morale amongst the sales team as the stress was taken away for them, we were able to focus on pulling together as a team and smashing the event. The pre-event advertisement and marketing enticed several cold prospects to come to our stand, and during the event numerous decision makers were attracted onto the stand, creating solid leads. Overall, we increased our business profile amongst our prospect base. Claire, our thanks to you and the team at Scaramanga.”