Sysdoc group asked Scaramanga to
To develop a marketing strategy for sustained marketing to existing and prospective clients; improve internal communications; launch their new website. The main challenge for internal comms was that many staff work at client premises and they felt more part of that team than Sysdoc.
We put our thinking caps on
Raising Sysdoc's profile as experts/thought leaders through awards, speeches, events, articles; targeted campaigns by services; engagement more than brand building; integrate activity across media; content marketing and face-to-face presence; internal newsletter, social and formal events; social media presence. Scaramanga was briefed to start implementation while they recruited marketing manager.
And delivered these results
New clients, new projects from existing clients, far higher staff engagement, sustained activity, numerous award wins.
“Claire has been supporting us on our marketing efforts for a number of months. She has provided an excellent level of support and advice. She comes forward with some first class ideas and has a very common sense approach. Claire is right up-to-date with marketing trends and is very happy to suggest new ways of doing things, In addition. Claire has been great in mentoring staff our marketing team members.”