MyT is a powerful bookkeeping app aimed at sole traders and micro businesses. It allows them to track expenses and mileage and create client invoices on the go from their phone. There is an additional function to the app which provides artificial intelligence to analyse the digital submissions and allocate them to the accounts without the need for human intervention, which is perfect for busy people who do not have enough time in their day!
The ideal scenario would be to create an amazing icon with a reworking of the original logo, so it feels contemporary and cutting edge (as the app is designed to be). So that’s what we delivered as well as:
- Updated colour palette
- Adverts for digital and print
and this is what it looked like…