Scaramanga Agency

Scaramanga Agency

Marketing
strategy

Our starting point with clients is to develop a comprehensive marketing plan, based on the goals that the business has set out to achieve in its long term business plan.We take detailed briefing from you, really get under the skin of what makes your business what it is and what resources it has to succeed.

We also look at industry and market data, interview your senior team and all key players, often including customers.

We run workshops to develop aspects such as your brand proposition, unique selling proposition and current/desired market positioning.

4Ps plus

We work through the extended marketing mix:

  • Product (or service)
  • Promotion
  • Pricing
  • Place (or various routes to market)
  • People
  • Physical environment (where appropriate)

We bring all this together into a marketing plan designed to drive your business forward ready for you to take forward to implementation.

We’re also well placed to support you with implementation, but that is entirely your choice.

How we help clients

Clients come to us with a range of objectives. They usually include one or more of the following:

  • Launch new products or services
  • Enter new markets
  • Grow market share and win more customers
  • Build third party sales channels
  • Grow brand awareness and recognition
  • Build more profitable customer relationships
“Contrary to some marketing professionals I have worked with in the past, Claire brings a very analytical approach to a given situation. With a very clear definition of KPIs, she quickly defined for us the outlines of a start-up strategy that fit our target market and our business model, priced the different steps going forward, put in place the elements enabling us to measure success as each milestone was reached and has always been available to discuss, explain or substantiate any point we were unclear about. In addition, she combines impressive credentials with a charming personality and an uncompromising sense of professionalism. I very much look forward to working with Claire again.”
Rodolphe Mortreuil
Managing Director – Office Anyplace
“Claire has supported our team with her expert marketing knowledge and structured facilitation enabling real insight and progress with forming our marketing plan. Claire has a professional, enthusiastic and friendly approach putting people at ease whether they are senior managers or staff less familiar with strategic planning/marketing.”
Neil Keeler
Group Manager – Southend Borough Council