Content marketing is a really effective way of reaching an audience who do not want to be sold to, particularly in a business-to-business context.

You can engage with customers who have disengaged from traditional direct methods such as advertising and sales contact.

Content marketing works on the simple principle that, if you give people useful information that they want and value, they will become more aware of and receptive to your brand. They will better understand what you do and will perceive you to add value and, therefore, are much more likely to choose you when they are ready to buy.

Online content marketing – articles, forum posts, eBooks, white papers, videos, infographics – has the added advantage of building traffic, ranking and search engine results.

Many of our clients, particularly those providing services, use Scaramanga to develop and deliver a marketing strategy which has content marketing at its core.

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I've worked extensively with Claire and her team at Scaramanaga, she is always a pleasure to work with and completely up to speed on all the new marketing tools and techniques.

As a crisis management consultancy we have used other marketing agencies in the past, but I never got the sense they really understood the sector. This is not true of Claire and her team who are consistently coming up with new plans and ideas.

Claire is a genuinely creative marketeer who I would unreservedly recommend.

Jim Preen, Head of Media, Crisis solutions