Resources
Beyond the 4Ps – the extended marketing mix
Podcasts
Featured podcast
Rebranding dyslexia and its misconceptions - Bob Dickinson | E8
In the latest Scaramanga podcast, Kieran sits down with Bob Dickinson to discuss dyslexia and its misconceptions.
Communication during a crisis - David Asker & Jim Preen | E7
In the latest Scaramanga podcast, Claire sits down with Jim Preen and David Asker to discuss communication during a crisis.
The future of Twitter for businesses - Kieran McNeill | E6
In this episode of the Scaramanga podcast, we look at the Twitter landscape post Elon Musk takeover and the future for businesses who use Twitter as part of their social strategy.
Building a social presence through collaboration - Nathalie Selvon-Bruce | E5
Collaboration can be crucial for surviving and growing on social media. In this episode of the Scaramanga podcast, Talk too much, we speak with Nathalie Selvon-Bruce, Managing Director of Buttercup Bus Vintage Campers on why businesses should have a sharing pod and how collaboration helped her business get through the pandemic, innovate and thrive.