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Beyond the 4Ps – the extended marketing mix
Podcasts
Featured podcast
The future of Twitter for businesses - Kieran McNeill | E6
In this episode of the Scaramanga podcast, we look at the Twitter landscape post Elon Musk takeover and the future for businesses who use Twitter as part of their social strategy.
Building a social presence through collaboration - Nathalie Selvon-Bruce | E5
Collaboration can be crucial for surviving and growing on social media. In this episode of the Scaramanga podcast, Talk too much, we speak with Nathalie Selvon-Bruce, Managing Director of Buttercup Bus Vintage Campers on why businesses should have a sharing pod and how collaboration helped her business get through the pandemic, innovate and thrive.
An environment and social (ESG) strategy is vital for SMEs - Phil Ager | E4
For the 2022 United Nations Climate Change Conference (COP27), energy expert and Managing Director of Control Energy Costs, Phil Ager, joins host Claire Scaramanga to discuss why an environment and social (ESG) strategy is vital for SMEs.
Diversity, equity and inclusion - asking the difficult questions - Monica Beckles | E3
For National Inclusion Week 2022, HR and employment expert, Monica Beckles, joins host Kieran McNeill to answer the difficult questions around diversity, equity and inclusion.