“The brochure is fantastic. It not only showcases the products but also the shop. It oozes luxury!”Commercial Director UGLE
“Thanks so much! Am really proud of this piece.”Former Director of Communications and Marketing UGLE
Scaramanga designed, art directed, copywrote, project managed and organised the printing of 10,000 copies of the brochure. We also teamed up with renowned photographer, Richard Gleed, to shoot the lifestyle and product images for the brochure. Richard had previously worked with UGLE, so this helped to keep the photography consistent with the brand’s other marketing assets.
We worked with Venetia Curling, the Buyer/Merchandiser at the Shop at the Freemasons’ Hall, to shortlisted which products should be included in the brochure and ensure the pricing was correct for all the products in the brochure. We also worked with Michelle Worvell, former Director of Communications and Marketing at UGLE, who was the project sponsor.
The print brochures were mailed out to members and Chapters, placed in high-traffic visitor areas in Freemasons’ Hall and inserted into the Freemasonry Today Magazine. The online brochure lives on the Shop at Freemasons’ Hall page on their website.
The Forest of Biologists website
Delivering the final brochure in November 2022, the client was impressed with the quality of the brochure and our management of the overall project and said they would work with us again.
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