Esquire Cover Club
Our animation process began by getting to know about Tutorwiz in detail and then writing the script for the explainer video and the two Facebook adverts.
Our motion designers then used the script to develop an animation storyboard, showing the progression of the video, the illustration style we proposed using and how we planned to match the colour scheme to the client's branding.
Once the storyboard was approved, we got to work on the animation. We recommended a background music score and commissioned voiceover artists. There were two versions of the video, one with a female and one with a male voiceover.
After the explainer video was complete, the client asked us to create two shorter edits that they could use on social media.
Part of the initial brief was to create two native Facebook adverts. Tutorwiz wanted to boost engagement and response rates with video and, given that so many parents would be browsing on their phone, we agreed that the native Facebook format would be the best.
The two ads take a different angle and our goal was to grab attention in the first two to three seconds.
Although Scaramanga does manage social media paid advertising campaigns, Tutorwiz has an in-house ad manager running the campaigns. And the ads have been delivering great results!