The Sheriffs Office marketing

This project has been assigned the following categories: Marketing campaigns, Social media,

  • Marketing strategy
  • Business growth
  • Engaging content

Client overview

The Sheriffs Office are the experts in debt recovery and enforcement services across England and Wales.

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Project overview

In 2009, The Sheriffs Office asked Scaramanga to develop and implement a marketing strategy to grow new business, build repeat business and significantly grow market share to become one of the largest firms of authorised High Court Enforcement Officers.

We created a new brand, website and marketing collateral to increase their profile. Over the years, the visual language of the brand has been updated, as has the collateral and website. We positioned them as thought leaders and experts, within the business, property and legal sectors, their largest markets.

We continue to manage their marketing, leading with a content marketing strategy, supported by email and social media marketing, webinars, online and offline advertising, videos, exhibitions, events and PR. Oh, and a TV show on BBC1.

A fundamental part of the marketing strategy is thought leadership and raising awareness of High Court enforcement as an option for creditors and landlords. As well as marketing to those audiences, we also create specific content - whether blogs, webinars, editorial or eBooks - for solicitors.

We have invested in really understanding their industry - even holding formal qualifications - so that we can write content covering technical and legal matters. We manage their social media, advertising (both print and digital), undertake database and email marketing and planning and managing their events programme.

Engagement statistics

All engagement is followed up and the business has grown year-on-year, with very high levels of brand recognition as well as significant growth in turnover, profit and market share, and numerous industry awards.

You can see from these statistics that the level of engagement that Scaramanga has generated for The Sheriffs Office is significant.

  • 60,000+ views of video guides

  • PPC and Remarketing campaigns

  • 700+ articles on the website

  • 8,000+ webinar attendees

  • 1st pages of Google for every keyword

  • 17,000+ downloads eBook guides

  • Articles in industry publications

  • Seminars and presentations at numerous events

The Sheriffs Office lion

Testimonials

The Sheriffs Office logo

I employed the services of Claire and Scaramanga in 2009 to work closely with my marketing manager and me in building The Sheriffs Office brand and reach to aid in our growth.

Since then she has become an integral part of the team delivering expert advice and assistance on an almost daily basis. The proof is in the pudding however and there is no doubt that without Claire The Sheriffs Office would not be the market leader it is today.

Claire is quick to learn and it wasn't long before she knew the ins and outs of the enforcement industry which made working together very easy.

In recent years we have also worked closely with her team who also deliver great expertise in a variety of marketing areas.

I would happily recommend the services of Claire and Scaramanga to all and do so on a regular basis.

David Carter CEO (former), The Sheriffs Office

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