The Sheriffs Office

Marketing, design and delivering great ideas

The Sheriffs Office are the experts in debt recovery and enforcement services across England and Wales.

Overview

In 2009, The Sheriffs Office asked Scaramanga to develop and implement a marketing strategy to grow new business, build repeat business and significantly grow market share to become one of the largest firms of authorised High Court Enforcement Officers.

Outcomes

We created a new brand, website and marketing collateral to increase their profile. Over the years, the visual language of the brand has been updated, as has the collateral and website. We positioned them as thought leaders and experts, within the business, property and legal sectors, their largest markets.

We continue to manage their marketing, leading with a content marketing strategy, supported by email and social media marketing, webinars, online and offline advertising, videos, exhibitions, events and PR. Oh, and a TV show on BBC1.

Client

The Sheriffs Office

Sector

Business (B2B)
Legal and finance

Services

Advertising
Brand development
Content marketing
Copywriting
Design
Exhibition materials
Marketing
Social media
Strategy
Website

52% of the viewing public, a massive 32 million viewers

To reach members of the public, we approached TV production companies and pitched a programme following the ‘sheriffs’ recovering money on behalf of those struggling because they had not been paid.

‘The Sheriffs Are Coming’ was commissioned by BBC One in 2011 and series 8 aired in Spring 2019. The show has been watched by over 32 million people.

The Sheriffs Office website placed on a laptop, desktop and tablet mockup.

A fundamental part of the marketing strategy is thought leadership and raising awareness of High Court enforcement as an option for creditors and landlords. As well as marketing to those audiences, we also create specific content - whether blogs, webinars, editorial or eBooks - for solicitors.

We have invested in really understanding their industry - even holding formal qualifications - so that we can write content covering technical and legal matters. We manage their social media, advertising, both print and digital, undertake database and email marketing, plan and manage their events programme.

You can see from the statistics below the level of engagement that Scaramanga has generated for The Sheriffs Office.