We created a customised typeface for the logo with a distinctive wrap-around motif, which has a twofold meaning:

• That PDR have all angles covered
• That PDR are friendly and inclusive

We placed the mark within a non-geometric shape, which creates an unusual form that is more memorable/recognisable than a circle.

There was also some confusion over their name. Although commonly known as PDR, their logo was PD Recruitment Solutions. To us, it was clear that we needed to help PDR define their brand before we could start the process of designing and building them a new website. So, we ran a mini branding workshop to help them identify their brand values, establish a naming convention for their three businesses and kick off a discussion about what a new identity may look like.