Selling courses to an international audience
London Flower School
One of the aspects that Scaramanga's marketing strategy identified were those key organisations to work with to reach their target market. It is not a simple or single market that can be targeted. We have made extensive use of social media, particularly LinkedIn, to connect with and reach out to prospective clients, as well as introducers, including solicitors, surveyors and land managers.
To extend brand awareness and profile, we have undertaken a thought leadership campaign, covering articles in target publications, presentations at events, expert webinars, articles on their own website and on social media. This campaign is ongoing.
As a result of the new brand, new website, marketing campaigns and the efforts of the client's business development team, brand recognition has increased exponentially, leading to significant numbers of instructions.