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This website is an important cornerstone to MSE Group’s business activity. Operating throughout Europe and beyond, the website acts as an vital information hub for potential customers conducting research about their highly technical simulation and diagnostic products. We therefore had to find a balance between the aesthetic and the detailed technical information — avoiding information overload.
Our goal for the website was to create a visually engaging experience for the user, whilst ensuring the website conforms to current accessibility guidelines. Easy navigation, a high degree of legibility, bespoke design and plenty of rich information make this website a pleasure to use — both from the users’ perspective and MSE Group’s in house team managing the content.
The flexibility provided by the Content Management System used to build the MSE Group website means we can continue adding new features to the website. We are currently working with the MSE Group team to release a version of the website in German, with other language variations to follow.
MSE Group’s sales representatives now have a website that they can proudly share with their potential customers. And it is a website we are very proud of too.