We looked at the campaign MHFA had running with Bauer Media in their printed magazines and suggested they use this campaign to trial digital banners to use across the Bauer online media portfolio to run alongside any mental health content.
MHFA liaised with Bauer and were delighted to be given free digital advertising that would appear across mental health content.
Our recommendation was that MHFA apply to Google for their charitable funding as part of the Google Grants, which offers not-for-profit organisations up to £7,000 per month to use search advertising.
- MHFA received above target direct course bookings and the campaign contributed to the user journey of several more, they were able to more than cover the cost of the campaign
- The banners can be reused for any future digital campaigns as they are all standard sizes
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