Lamonde Automation brand identity

This project has been assigned the following categories: Marketing campaigns, Brand development,

  • Brand identity
  • Logotype
  • Brochure

Client overview

Lamonde Automation was formed in 1982. They supply and support a wide range of industrial products for industrial automation, process control, and electrical engineering in the UK and worldwide.

Project overview

Scaramanga has been working with Lamonde for several years, managing all their advertising, including media buying, creative and project management, as well as design of their exhibition stand.

In advance of their move to new larger premises (early 2020), Lamonde asked us to develop a new brand identity for them – marking a new phase in their business development with a fresh new look.

Standing out from their competitors

Our starting point was to analyse their market and look at the logos of their competitors to identify how we could make Lamonde shine in a busy sector. For Lamonde, we wanted a robust confident look that reflected their reputation.

We selected a new colour palette, developed a new custom stencil typeface and created an icon – derived from the shapes in the typeface. In fact, we took this one step further and developed a pattern, formed by icons created for each letter in the Lamonde name.

Animation of the Lamonde icon

Visual recognition

The pattern provides a visually impactful secondary design element that works in harmony with the logotype. The hidden strength of this visual identity is that each element – icon, logotype and pattern – can appear in isolation but still be instantly recognisable as Lamonde.

Animation of the Lamonde pattern

Having built a reputation for possessing deep knowledge about their industry and providing quality advice, they have elevated their brand proposition to match their services.

Through consistent application, they can build brand awareness and be seen as a 'serious' player in their sector.

We provided Lamonde with all the brand assets for them to update their website and create signage for their new offices.

And, of course, a fantastic logo for their apparel to ensure the brand is visible everywhere they go.

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