Standing out from their competitors
Our starting point was to analyse their market and look at the logos of their competitors to identify how we could make Lamonde shine in a busy sector. For Lamonde, we wanted a robust confident look that reflected their reputation.
We selected a new colour palette, developed a new custom stencil typeface and created an icon – derived from the shapes in the typeface. In fact, we took this one step further and developed a pattern, formed by icons created for each letter in the Lamonde name.
Animation of the Lamonde icon
The pattern provides a visually impactful secondary design element that works in harmony with the logotype. The hidden strength of this visual identity is that each element – icon, logotype and pattern – can appear in isolation but still be instantly recognisable as Lamonde.
Animation of the Lamonde pattern
Having built a reputation for possessing deep knowledge about their industry and providing quality advice, they have elevated their brand proposition to match their services.
Through consistent application, they can build brand awareness and be seen as a 'serious' player in their sector.
We provided Lamonde with all the brand assets for them to update their website and create signage for their new offices.
And, of course, a fantastic logo for their apparel to ensure the brand is visible everywhere they go.
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