The Lamonde logo artistically rendered at a slight angle. The glassy blue background shows a subtle reflection of an office interior.

Standing out from their competitors

Our starting point was to analyse their market and look at the logos of their competitors to identify how we could make Lamonde shine in a busy sector. For Lamonde, we wanted a robust confident look that reflected their reputation.

We selected a new colour palette, developed a new custom stencil typeface and created an icon – derived from the shapes in the typeface. In fact, we took this one step further and developed a pattern, formed by icons created for each letter in the Lamonde name.

Lamonde logo pattern

Visual recognition

The pattern provides a visually impactful secondary design element that works in harmony with the logotype. The hidden strength of this visual identity is that each element – icon, logotype and pattern – can appear in isolation but still be instantly recognisable as Lamonde.

Dark blue polo shirt with embroidered Lamonde logo

Having built a reputation for possessing deep knowledge about their industry and providing quality advice, they have elevated their brand proposition to match their services.

Through consistent application, they can build brand awareness and be seen as a 'serious' player in their sector.

We provided Lamonde with all the brand assets for them to update their website and create signage for their new offices.