IRS are experts in designing beautiful office interiors, but they had lost focus and visibility. They came to Scaramanga to develop a marketing strategy to put them back in the spotlight to acquire new clients and gain prominence in Croydon, which is experiencing massive construction and growth.
A key component of the marketing strategy was to review of the existing identity, which had got a little shabby. Rather than reinvent the wheel we tightened up the design of logo and established rules about colour, typography, user of imagery etc.
The results have been great, generating significant high value business for IRS, putting them right back on the map.
Installation & Refurbishment Solutions
We reviewed what was right and what was wrong with their brand, identified their strengths and created a set of brand guidelines that reflected their confident personality.
How we help IRS
Full range of marketing services including: content marketing, digital, email, social media and SEO