Installation & Refurbishment Solutions

Market share and market leadership

IRS is a specialist office interiors and relocation company who provide individual solutions for office moves or refurbishment.

Overview

IRS are experts in designing beautiful office interiors, but they had lost focus and visibility. They came to Scaramanga to develop a marketing strategy to put them back in the spotlight to acquire new clients and gain prominence in Croydon, which is experiencing massive construction and growth.

Outcomes

A key component of the marketing strategy was to review of the existing identity, which had got a little shabby. Rather than reinvent the wheel we tightened up the design of logo and established rules about colour, typography, user of imagery etc.

The results have been great, generating significant high value business for IRS, putting them right back on the map.

Client

Installation & Refurbishment Solutions

Sector

Business (B2B)
Consultancy

Services

Advertising
Brand development
Content marketing
Copywriting
Design
Exhibition materials
Marketing
Social media
Strategy

Modern kitchen with grey cupboards a wooden floor, wooden worktops and a large wooden table centred under three hanging ceiling lights.

We reviewed what was right and what was wrong with their brand, identified their strengths and created a set of brand guidelines that reflected their confident personality.

How we help IRS

Full range of marketing services including: content marketing, digital, email, social media and SEO
Brand refresh, including logo
Brand guidelines
Brochure design