Installation & Refurbishment Solutions

Strategy, branding and an accessible website

IRS is a specialist office interiors and relocation company who provide individual solutions for office moves or refurbishment.

Overview

IRS are experts in designing beautiful office interiors, but they had lost focus and visibility. They came to Scaramanga to develop a marketing strategy to put them back in the spotlight to acquire new clients and gain prominence in Croydon, which is experiencing massive construction and growth. In 2020, they then briefed us to design and build their new website.

Outcomes

A key component of the marketing strategy was to review of the existing identity, which had got a little shabby. Rather than reinvent the wheel we tightened up the design of logo and established rules about colour, typography, user of imagery etc. This was then followed through in the design of the new website, launched spring 2021.

The results have been great, generating significant high value business for IRS, putting them right back on the map.

Client

Installation & Refurbishment Solutions

Sector

Business (B2B)
Consultancy

Services

Accessibility
Advertising
Brand development
Content marketing
Copywriting
Design
Exhibition materials
Marketing
Social media
Strategy
Website

Website

Following the brand development and guidelines (check out the details below), IRS briefed us to build them a new website.

Their primary objective was to really showcase their work, making the most of the great professional photography and videography they commission for each project.

We recommended that the new site be accessible. This really resonated with the directors at IRS, who regularly get involved in events to support entrepreneurs with dyslexia, and wanted to make their site open to everyone.

The design of the new site follows the brand guidelines, bringing impact and a fresh feel. We made their projects the "hero" of the site!

The thing we love most about this site is how it successfully combines accessibiltiy compliance with great design and user experience.

Brand and identity

Modern kitchen with grey cupboards a wooden floor, wooden worktops and a large wooden table centred under three hanging ceiling lights.

We reviewed what was right and what was wrong with their brand, identified their strengths and created a set of brand guidelines that reflected their confident personality.

How we help IRS

Full range of marketing services including: content marketing, digital, email, social media and SEO
Brand refresh, including logo
Brand guidelines
Brochure design
Website design, build and maintenance