Animated IRS logo
We helped IRS with a full range of marketing services including:
- Content marketing, digital, email, social media and SEO
- Brand refresh, including logo
- Brand guidelines
- Brochure design
- Website design, build and maintenance
Our first task was to review the existing identity which, as the client’s admission, was a little rough around the edges. We identified problems with the logo (it looked like it was falling off the underline); typographic inconsistency with a mixture of colours and typeface; and problems with messaging. They were colloquially known as IRS, but there is another much bigger organisation that comes to mind when first see the IRS initialism.
To allow the client to continue using IRS as their main logo, we made a feature of their tagline as it explicitly explains their offer…
We created the tagline in both the short form (above) and a longer form version (below) which is used on the brochure cover, exhibition roller banners and other marketing material.
The addition of the blue underline, taken from the logo, enhances the brand recognition and allows the tagline to exist as a standalone component.
The following images show how strong the combination of logo, tagline and restricted colour palette of yellow, grey, white and splashes of blue.
Thankfully, the commissioned photographs provided by IRS are as good as their work so it is very easy to use these images untreated. However, we did provide a simple duotone image treatment to add an extra dimensions to the visual identity. Used with restraint it can add a little texture to an otherwise flat (i.e. solid colours) design concept.
Comprehensive brand guidelines
As you would expect, the IRS brand guidelines are full of instruction and advice. The client who, as a designer, appreciated the exacting level of detail we went into and genuinely used them to ensure the ongoing integrity of their brand.
IRS brand guidelines animated
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