Outcomes

We have been working with the Incorporated Society of Musicians for over a decade, helping them with their online strategies. In 2013 we evolved the existing design to be responsive and in 2016 we launched a new website.

As the client did not want to deviate too far away from the existing look-and-feel the project was an exercise in design restraint, however, we didn’t just roll out the existing design. We made sure there were improvements made to the website’s usability and, although it uses a muted palette, we punctuated the design with bright colours to flag the main Call To Actions.

In 2019, we released both a standalone registration portal (with a custom CRM integration) and designed the ISM Member Connect portal that allows their members to share their profile and contact other ISM members.

Services

Design

Event and ticket sales

Membership and donation

Subscription portals

Website

Rag and Tal - Indian takeaway music resource

The ISM Trust has a remit to advance education, the arts and to promote health. Rag and Tal is one of their many initiatives – a collaboration project with Indian music expert Yogesh Dattani – for which we were asked to design a campaign identity and create a ‘branded’ section on the website.

This resources is aimed at teachers and provides a fantastic lesson that enables them to take away lesson plans and successfully play or teach a piece of Indian classical music on any instrument.

The ISM registration portal

Working in collaboration with our technical partner and the ISM team, we embarked on an ambitious project to improve the user experience for completing the complex registration process. As the ISM offers multiple routes to registration with different levels of membership, each pathway through the registration form requires differing levels of data that needed to be collected from the user. This creates a complex web of forms and a potential UX (user experience) nightmare.

Another key component of this project was to decouple the forms from the ISM’s CRM system. Prior to this project, all forms were delivered via an iFrame and the user journeys were established by the CRM provider, with no way to make changes. By developing a custom Craft CMS plugin and working with the CRM’s API, we were able to create the forms using our own templates – allowing us to create a better design, better UX, better UI (user interface) and better conversion rates.

With the forms now under our control, we can now turnaround change requests in hours and days, not weeks and months.