Rag and tal logo

Rag and Tal - Indian takeaway music resource

The ISM Trust has a remit to advance education, the arts and to promote health. Rag and Tal is one of their many initiatives – a collaboration project with Indian music expert Yogesh Dattani – for which we were asked to design a campaign identity and create a ‘branded’ section on the website.

This resources is aimed at teachers and provides a fantastic lesson that enables them to take away lesson plans and successfully play or teach a piece of Indian classical music on any instrument.

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Long and thin orange Incorporated Society of Musicians' Rag and Tal leaflet mockup.
Mockup of computer, iPad and phone displaying the Rag and Tal lading page on the ISM Trust website.

The ISM registration portal

Working in collaboration with our technical partner and the ISM team, we embarked on an ambitious project to improve the user experience for completing the complex registration process. As the ISM offers multiple routes to registration with different levels of membership, each pathway through the registration form requires differing levels of data that needed to be collected from the user. This creates a complex web of forms and a potential UX (user experience) nightmare.

Another key component of this project was to decouple the forms from the ISM’s CRM system. Prior to this project, all forms were delivered via an iFrame and the user journeys were established by the CRM provider, with no way to make changes. By developing a custom Craft CMS plugin and working with the CRM’s API, we were able to create the forms using our own templates – allowing us to create a better design, better UX, better UI (user interface) and better conversion rates.

With the forms now under our control, we can now turnaround change requests in hours and days, not weeks and months.