High Court Enforcement Group

Business growth through marketing and a new brand

High Court Enforcement Group (HCE Group) is the largest independent and privately owned enforcement company in England and Wales and has been a client of Scaramanga’s for a number of years.

Overview

High Court Enforcement Group’s existing identity was very blue and typically corporate and although we had developed a fair amount of marketing collateral for them, we had been somewhat constrained by the fact that there is no clear visual identity for the business. Their literature was very generic and you could have easily swapped their logo with another company and not noticed.

As a result, we recommended looking at the visual identity, as well as their brand values, the desired business objectives.

Outcomes

We worked with High Court Enforcement Group to develop their brand values and marketing strategy, which we have been implementing with impressive results.

Client

High Court Enforcement Group

Sector

Business (B2B)
Legal and finance

Services

Advertising
Brand development
Content marketing
Copywriting
Design
Exhibition materials
Marketing
Social media
Strategy
Website

Initially, the requirement was to create a strong visual identity that would work with the existing logo, create strong brand recognition and raise the profile of the brand, however, as the project developed it was clear that the tired logo required a rethink – especially as we were commissioned to develop the identity of Excel Civil Enforcement and National Eviction team.

We created a series of pattern illustration that are carefully crafted to reflect the angular shape of the original logo and create a strong identity that (whether you love it or hate it) you won’t forget.

Two pictures of the High Court Enforcement Group brochures.

A compilation of the High Court Enforcement Group exhibition stand

High Court Enforcement Group advert on a newspaper

A mockup of High Court Enforcement website on desktop, laptop and tablet.

A compilation of the High Court Enforcement Group stationary

We developed a unifying brand for the HCE Group of companies that comprises of a family of logos, a series of graphic illustrations, bold colour palettes and a new corporate typeface that, when combined, is unmistakably HCE. We now continue to apply the new brand to all of HCE Group’s marketing collateral.