Green energy social marketing campaign for Control Energy Costs
This project has been assigned the following categories: Marketing campaigns, Social media, Animated videos,
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Green campaign
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Social media
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Animated video
Client overview
Control Energy Costs provides businesses with tailor-made utility management and procurement solutions to ensure their customers secure the best possible price for their energy and water supplies.
Project overview
Scaramanga has been working with Control Energy Costs since 2019. Since September 2020, a key focus of the marketing activity has been the promotion of green – renewable – energy to their client base of business energy purchasers.
Control Energy Costs has long offered renewable energy contracts to its clients, who are increasingly demanding green energy to meet their own corporate commitments to sustainability as part of their ESG (environmental, social and corporate governance) policies.
We completed the development of a green version of the brand, already proposed as part of the initial rebrand in 2019 and have been creating content for the website, client newsletter and social media. We have built a green hub on the website and on Earth Day 2021 (22nd April) we launched a green eBook and a net zero animated video.
The campaign begins
In September 2020, we kicked off the green campaign with the creation of a Green Hub on the website, bringing together all the green collateral created – articles, videos, and factsheets.
We also launched a content-driven social media marketing campaign, which is ongoing.
Testimonials
What a great decision we made to appoint Scaramanga Agency as our marketing partner. An energetic team full of ideas that are a delight to work with. Their knowledge, passion and enthusiasm are impressive.
Phil Ager Managing Director, Control Energy Costs
Over 440,000 social impressions
The social impressions are impressively up from 80,000 and there was over 42,000 social profile views (up from 10,000).
That has resulted in a doubling of annual value of new clients signed onto renewable energy contracts in the last 12 months and Scaramanga was shortlisted for the Business Green Leaders “Communications Agency of the Year” 2021.
For this campaign we developed a green version of the Control Energy Costs branding, that was used for all promotional material devised for the campaign.
We have also produced a number of animated videos including "climate change agreements" and the "journey to net zero", launched on Earth Day 2021, which you can view below.
Journey to net zero
CEC Guide to Green e Book
To coincide with the "journey to net zero" animated video, we also published a guide to green eBook the same day. This provides a thorough overview of:
- The different types of green energy
- Pitfalls to avoid
- The difference between carbon neutral and net zero
- The steps to starting your journey
Interested in finding out more and downloading the green eBook? Visit the Green Hub on the Control Energy Costs website.
62% renewable energy contracts
62% of all client electricity supply contracts being signed as renewable energy
That is a huge win for the campaign and the environment.
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