Staying successful in an ever changing market
We formulated an acquisition strategy and infrastructure comprising communications, marketing support, accreditation, practical advice, training and technical support. We identified the needs of the different user groups and built an extranet platform designed to meet those needs directly. We worked closely with the reseller quality accreditation team, the web developers and the marketing team to ensure the whole programme was joined up, consistent and met the channel’s needs around the world.
We put together a complete programme to acquire and grow partners at every level – sales, marketing training, and technical support. The channel feedback has been unanimously positive, with the Ericsson programme rated highly at all levels.