This project has been assigned the following categories:Marketing campaigns,
Business growth
Brand exposure
Social media
Client overview
Control Energy Costs provides businesses with tailor-made utility management and procurement solutions to ensure their customers secure the best possible price for their energy and water supplies.
Project overview
In 2019, Scaramanga was awarded the commission by Control Energy Costs to be their full-service agency. Our goal was simple: to help them meet their business growth targets by repositioning their brand and implementing the marketing plan we devised to support these aims.
Clearly attracted by our bold approach and love of facing challenges head on, we got to work immediately.
Testimonials
Our increased professional image has generated lots of new interest for the business. This has already allowed us to approach prospective new clients that we would previously have been unlikely to be able to engage with. A year on and what a great decision we made to appoint Scaramanga Agency as our marketing partner. A energetic team full of ideas that are a delight to work with. Their knowledge, passion and enthusiasm, and the fact that they are easy to work with are impressive. It really is that simple.
Phil Ager
Managing Director, Control Energy Costs
Animation of various energy technologies in Control Energy Costs illustrative style
Marketing Control Energy Costs
Once the marketing strategy we developed was signed off, the Scaramanga marketing team started working on the implementation. The fundamental goal was to raise awareness of the business and the very strong reasons for choosing the company over and above other energy providers.
Content and social media marketing have been a key part of this to create thought leadership, build recognition and generate new business opportunities. We have built the database and run regular email marketing campaigns.
The web and social media engagement metrics have risen significantly, resulting in numerous new business opportunities. We have also worked with Control Energy Costs to bring new services to market.
We work with their numerous partners, such as Made in the Midlands, to develop advertorial and advertising programmes and launch a new Energy Club for members, both within their member magazines and the microsites they provide for Control Energy Costs.
Ongoing marketing during lockdown
When the lockdown necessitated by the COVID-19 pandemic got underway, Control Energy Costs asked us if we could create an animated video to explain what they were doing to help and support clients during the pandemic. Rising to the challenge, our team created an amazing animated video and it was so well received we have been commissioned to create a series of animated videos.
Animated video of Control Energy Costs response during the pandemic
