Control Energy Costs primary logo.  A continuous gradient loop in yellow to red, with simple grey uppercase typography reading Control Energy Costs to the right.
Control Energy Costs secondary logo for use on a dark background. A continuous gradient loop in yellow to red, with simple white uppercase typography reading Control Energy Costs to the right.

Control Energy Costs’ previous identity was unconfident and contained graphics of silhouetted figures which felt obfuscating and unapproachable – the complete opposite of how they wanted to be perceived. Overall, their visual language did not match the messaging required for today’s audience who are attracted to a more green, socially responsible agenda.

The new visual identity Scaramanga has created for Control Energy Costs is unashamedly confident; utilitarian enough for modern usage across multiple digital platforms and print; distinctive enough to differentiate them from their competitors; flexible enough to expand as their business expands into other markets. In short, it possesses all the hallmarks of a quality brand.

Mockup of an a4 advert in a magazine.

A breath of fresh air

We developed their narrative by focusing on the words ‘and breathe’ that is now embedded in their brand. We want everything about interacting with the Control Energy Costs to be as simple and calm as possible – whilst subtly promoting their green credentials.

This concept is imbued within the copy and imagery used to promote Control Energy Costs.

A mockup of three square brochures, each containing a scenic image with a gradient line dividing the image from the brochure title.

Energy isn't something that we see, it's something we use. And for that reason, many of Control Energy Costs competitors use 'businessmen in boardroom' style stock imagery. We wanted to avoid this completely as it is an approach that is dated and overused — meaning there is little brand recognition as these images could belong to anyone. Consumers attitudes are shifting especially in regards to energy consumption and being more environmentally responsible so this played a key part in our decision making about the imagery used to represent CEC.

Mockup of a laptop, computer, iPad and iPhone showing different pages from the Control Energy Costs website
Control Energy Costs youtube cover image

Ongoing marketing during lockdown

When the lockdown necessitated by the COVID-19 pandemic got underway, Control Energy Costs asked us if we could create an animated video to explain what they were doing to help and support clients during the pandemic. Rising to the challenge, our team created an amazing animated video and it was so well received we have been commissioned to create a series of animated videos.

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