An animated version of the ABO logo
A creative challenge
ABO produces a lot of content that is rich with information and text-heavy, but rarely contains images. Our challenge – and a challenge it was, given images are often used to provide visual interest – was to create a design for their website that presents the content in an engaging way, is easy to locate and easy to read.
We agonised over the little details of the UI (User Interface), carefully selecting new colours, icons and typefaces – developing a robust design system that, when deployed, has real clarity and consistency. Our goal was to create a design system that could be rolled out both on and offline, and one that would increase brand recognition.
Looping animation of the ABO website displayed on a mobile phone
Custom Craft plugin
The Association of British Orchestras use an uncommon CRM platform with which the website needed to communicate with. Luckily, the website had an API so we created a custom Craft plugin that allows the website and the CRM to share data. From managing the members’s profile information to retrieving event booking information, the website works in harmony with the CRM.
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