In previous years, they usually had attendance of a handful of regulars and wanted to see some new faces at the event.
We proposed a targeted approach with paid-for Facebook adverting, this was alongside organic posting for Twitter and LinkedIn. We also proposed that the speakers at the event promoted it across their own networks, and placing the event information on free event listings sites.
This was alongside helping them optimize their current Google AdWords campaign by suggesting new words and phrases they could add to gain traction.
Facebook is used by 37.4 million people in the UK
Facebook allows you to target effectively based on a huge range of data that has been given by users of the social network, as well as radius targeting geographically.
The users actively share their likes, work information along with everything from their favourite books and films to sports and reviews of the places they have visited.
Facebook enables active monitoring of the campaign, we can see the age, gender, location and the device they have used (desktop or mobile). It is a social network that enables users to like, share and comment on posts that appear in their timeline.
Age performance example