Scaramanga Agency

Scaramanga Agency

New website for Corn Exchange Newbury

By Simon Leadbetter, 12th February 2017

Since 2012 we have been working with Corn Exchange Newbury to develop the website inline with their audiences needs.

For 2017, we had a three-pronged approach to this project: Rebuild/redesign the website to use a responsive design pattern, improve the User Experience (UX) using different Interaction Models and Faster Performance, and build the website using a more up-to-date Content Management System. First, let us take you on a short history tour…

2012 – The beginning

Corn Exchange Newbury (CEN) website is a great example of how designing a website often involves thinking beyond just the aesthetic.

When we were first asked to work with the Corn Exchange Newbury team, it would have been very easy for us to proclaim the need for a new website – making aspersion about the old website not being very good or how it felt a bit dated. However, the truth of the matter was the website didn’t look that bad – it just needed some love and attention.

2013 – A few tweaks later

In 2013, we collectively decided that the goal was not to totally redesign the website – as there is great value in familiarity – but to tweak it slightly and improve its performance for both the user and the CEN team. Sporting a redesigned home page and a number of interior landing pages, the new improved websites looked a little more polished and up-to-date.

2015 – Spektrix integration

In 2015, we helped the Corn Exchange Newbury switch to a new box office provider called Spektrix to provide an enhanced experience for users of their website as well as the in-house team.

With the fantastic new Spektrix system, the user is treated to a seamless booking experience with all the booking and admin pages embedded directly on the Corn Exchange Newbury website (in the style of the website).

We also utilised the Spektrix API to build scripts that import all the event data added via the Spektrix admin interface into their preferred Content Management System – further reducing the amount of time it takes the in-house team to maintain the website.

And a move to a new UK based host also improved the speed of the website. So, all-in-all, Corn Exchange’s users are really benefitted from these updates.

2013-2016 website

Overall the design was okay. However, as it was not responsive, it didn’t perform optimally on mobile devices. The design relied on multiple blocks of content which tended to fragment the user’s journey and the home page suffered from a lack of hierarchy with everything being presented with equal importance – something we addressed in the new website.

The old home page also ran into difficulties when multiple shows for the same event were displayed, it was difficult to avoid multiple occurrences of the same image. However, the biggest barrier to the future success of the website was its Content Management System which was outdated and clunky.

2017 – A responsive website

First and foremost, the website is responsive so we already answered the brief, but we also made numerous improvements – some forced upon us due to the need to find solutions for a responsive design pattern, some required for better UX.

For example…

We developed a more intuitive system for selecting and booking tickets. The new system accommodates events that have many shows. So, rather than list this information in a long list, the user can (horizontally) scroll between all the shows, select a date (which instantly updates the times) and click the relevant slot to reveal the Book Now button.

We also provided ways to add impact to key events. With a single switch the client can select an alternative 'high impact' layout for displaying event info. In this option, the main image goes full screen.