During our consultation, we analysed the performance of the existing website running on the current server. It was slow. Time To First Byte (TTFB) which is an indicator of how quickly the server is responding before it starts to load the page was high – for the collection page, it was a staggering 3.63 seconds.
Clearly, this is something we needed to address with improved server architecture. A combination of a great host, an optimised server and intelligent page caching the TTFB for the new website is 27-37 milliseconds with some pages TTFB being even lower.
Reading about these amazing speeds is not the same as experiencing them. If you visit the website you’ll find the site loads like it is on steroids and this huge gain in performance improves not only the user experience but has an impact on ongoing effort to improve SEO.
Other notable features on the Bremont website
Forms play a big part on the Bremont website, so we created a form builder that allows Bremont to create their own forms on any page. More importantly, they all hook up to their CRM system simplifying the management of their data.
Another important reason for redeveloping the website was their growing need to meet the demands of their international audience. It was the main reason to swap to our preferred Content Management System, as it has great internationalisation support built-in. On launch, the Bremont website was available in French, Spanish, German and Chinese with more languages to be added in the future.