ESG social marketing campaign for Control Energy Costs
At Scaramanga, we make sure that everything we design and produce is accessible and helps brands demonstrate inclusivity and diversity.
That is equally true of the way we approach digital marketing, from design, to messaging to execution. Our campaigns are driven by:
Digital marketing is an integral part of every marketing campaign, whether that be some or all of its key disciplines:
Digital ad spend up 41%
This year-on-year growth in digital advertising expenditure has been dramatically accelerated by the pandemic.
Source: IAB UK
Video, which has long been growing in importance, is a significant component in the display ad growth and has increased by 58%. A digital advertising strategy that does not incorporate video is seriously missing a trick!
Mobile ad spend now accounts for a 64% share of all digital investment and is a powerful media outlet for customers at home, at work and on the move.
Digital audio is also on the increase and podcasts are growing in popularity. It is a strong alternative medium to webinars, which were worked to death during the lockdowns.
Which half works?
Whilst not an exact science, digital marketing does give you a great deal more knowledge about the success of campaigns, as well as prospect engagement earlier in the buying cycle.
One-to-one tailored marketing
Clear return on investment (ROI)
Pull marketing, not push/interruption
Data driven needs and proposition refinement
Engaging with customers in their medium of choice
Speed of campaign implementation
Take a look at some of our digital marketing work for clients ...
Take a look at some of our digital marketing articles
Book a meeting with our experts and let’s find out how we can help you.