Articles

When you decide to embark on the hunt for a new job, you need to remember that you are not the only candidate.

As a service business, I find that most new business for Scaramanga Marketing comes from word of mouth recommendations.

Personal branding is a term I use at Scaramanga Marketing to describe the effect you have on others and the impact you create, just as a product or company brand is designed to espouse specific values and create a desired emotional response in the consumer.

Marketing is such a people business. For one thing, it helps to be a good communicator! This is even truer when you are on the service side of the business in an agency environment.

A great brand can be one of a company’s strongest and most enduring assets. So why do so many companies get it wrong?

At Scaramanga Marketing I work with many people, both senior executives in large organisations and small business owners, to help them develop their personal brand and then promote themselves more effectively to achieve their goals.

Many marketing initiatives fail for a number of reasons: poor planning, not clearly communicating the proposition, or not understanding what the customer wants.

At Scaramanga Marketing I often get asked by clients whether advertising will work for them.