03 Feb 2020
Scaramanga has been working in partnership with Control Energy Costs since mid-2019, to help reposition their brand by developing and implementing a marketing strategy to reach their business growth targets.
With the branding project completed, their old website was left feeling disconnected from their new visual identity. The website had duplicate content, an over complicated navigation system and the imagery used wasn’t reflective of their new branding or how they wanted to present themselves.
They are trusted industry experts and their cluttered website and silhouette graphics didn’t represent the open, transparent, forward thinking business that they are.
With a deadline of the end of January, we only had a couple of months to deliver their new website, so the Scaramanga team got straight to work. We were fully versed with the who, why, when and what as we had already facilitated branding workshops.
Therefore, the first stage for this project was to analyse the website’s content and identify the business goals. This initial planning helps us to map out user journeys and to develop a site map, which ultimately shapes the way we approach the design.
The new design we created for Control Energy Costs has been shaped around the content which we have carefully rewritten to resonate with the target audiences. And, like the identity, the design for the website is confident, clear, and informative – which matches Control Energy Costs’ brand characteristics.
Technically, the website has been built with:
Just to acknowledge all your hard work on the website – you have done an excellent job and we are delighted with the result. Initial feedback from everyone here is very positive and we now have a website that we can all be very proud of.
What the Control Energy Costs website achieves above and beyond its technical accomplishments is the fact that it provides Control Energy Costs with the credibility they deserve. When a potential customer visits the website (perhaps from being exposed to the brand elsewhere through our marketing campaigns), they look like they are ready to do business.
It is always a pleasure to work with the Control Energy Costs’ team and we love nothing more than to see a client going from strength to strength.
Now they are spending less energy worrying about their brand and website, they can spend more time saving you money on your business energy bills.
With over 500 million active users worldwide, 1.5 billion downloads and more than one million videos viewed every day, TikTok is a video-sharing phenomenon that has many businesses and business owners stumped.
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