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Written by Claire Scaramanga
Social media is a powerful tool for businesses, yet many still seem to shy away from fully utilising this valuable resource.
This article has been assigned the following categories: Social media,
We live and work in a digital age and social media has forced businesses to sit up and listen to what their consumers want. This is actually a wonderful change for smaller organisations who before might have struggled to compete with bigger corporations and their huge budgets.
This article looks at the relationship between social media and content marketing, from a B2B perspective, but the same principles can be applied to B2C businesses too.
Although different, social media marketing and content marketing often overlap and work well in tandem. You can’t have one without the other – you need good content to drive your social media activity and you need a good social media plan to amplify your content, which we talked about in our last article.
Here’s a quick recap on the benefits of content marketing, you should begin to see how social media can be built into your content marketing routine:
Successfully combine social media marketing with content marketing and the benefits to your business are exponential. To name but a few…
Look out for my next article which will cover the basics of creating a social media strategy.