
Why is marketing a career path I am interested in?
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Written by Claire Scaramanga
As with any piece of marketing material, start with what you want to achieve, who your audience is, what you are going to say and what you want your reader to do. And, most importantly, make sure that you are writing something that your reader will find interesting and useful.
Here’s hoping that you will find the following both interesting and useful!
Claire Scaramanga and Clive Wilson from Paramount Web Technology are running a workshop for Croydon Chamber of Commerce on 23rd March 2016.
You can book onto the workshop "Growing your presence through online marketing" via the Croydon Chamber website.
Let us start with an article – this article for example. I am adding this to the Scaramanga website and am sending it out in a newsletter to our database of about 2,000 people.
That should get some readership. But can I turn up the volume more?
YES - once I have posted this, I will share it on social media:
YES – encourage retweets and shares. Please feel free to share using the social media share buttons on this page!
YES – I will also publish a summary and link back to the site on other blogs. I will share it on the blog area of two networking groups we are a member of, and two companies we regularly work with have also offered to share.
Google doesn’t like the same content duplicated all over the internet, so it is better to give others fresh content, such as a summary, and an inbound link.
This is where, for just a little time and effort, you can really make your content work hard. Here are some ideas:
And if you start writing a series of articles on a theme, fairly soon you will be in the position to edit those together to create a white paper or eBook, ideally supported by some case studies.
You might then want to run a webinar, which is really easy to set up and manage and is a great way of engaging with your audience.
So, your first article can work really hard to build your online presence, and if you keep taking these small steps, in no time at all you will have a great body of content that you can use to grow your online presence.