
Why is community management important?
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Written by Claire Scaramanga
Marketing is such a people business. For one thing, it helps to be a good communicator! This is even truer when you are on the service side of the business in an agency environment.
As a marketing consultant at Scaramanga Marketing, the relationship management and account building side of the business is key. It also often brings me into contact with many other suppliers in the marketing industry, particularly creative services. And it amazes me how poor some of these people are at interpersonal skills and managing client relationships.
If you’ve come up through a large agency, as I did, handling clients will be second nature to you, but for those of you coming from the creative side and looking to start your own business, or if you’re looking to move into the agency world, here are a few hints!
Time spent in building the relationship pays many dividends, not least a more enjoyable working life!